If you want to increase sales on your e-commerce site, you should not only focus on traffic but also on your conversion rate. The higher your conversion rate, the more money you can make with the same number of visitors. Here are five tactics to help you increase your conversion rate. Test Testing is an important part of improving your conversion rate. Split testing can help you determine what aspects… Read more
Risk tolerance, time horizon, and asset allocation – you’ve dealt with these factors for a good part of your life, but now, in the face of retirement, they take on a more urgent and significant role. These factors – particularly tactical asset allocation – are vital to maximizing your assets before your retire in a few years’ time. A Different Take on Risk Tolerance and Time Horizon As your time… Read more
In business, finding a niche that can supply enough revenue is important. More entrepreneurs than ever are realising the importance of finding a narrow set of customers and catering their product or service to them. This allows you to focus your efforts on being great at a few things, rather than mediocre at many. But how do you find your ideal target market? This article will get you started by… Read more
If you’re a small business owner with a modest marketing budget, every dollar you spend has to be worth the investment. For decades—before the web, Google, and social media transformed the nature of marketing—buying an ad in the local Yellow Pages was a reliable way for people to find a business. The fact is, these days most consumers across the globe use the web and review sites like Yelp, TripAdvisor,… Read more
Freelancers in all industries deal with the same problems due to the nature of their work. Typically, freelancers are solo work-from-home contractors that manage every aspect of their business. If you’re thinking of dropping your career as an employee to begin freelancing, consider the following obstacles you will need to navigate. Unfortunately, problems beget more problems, and a shaky foundation quickly leads to a crumbly business, and many regrets about… Read more
If your business hasn’t made it a habit to support a good cause, here’s why you should: giving back does more than make a difference in your community. Participating in charitable activities can have a positive impact on your staff, your customers and your bottom line. Customers want to support companies that demonstrate a commitment to more than earning a profit. A 2010 study by Cone Marketing showed that 85… Read more
Managing people is one thing, but anyone with experience of managing managers will know that’s a completely different ball game. A management team that works in complete harmony is a rare and beautiful thing, but it never comes easy. In fact, it’s paradoxical to think it should ever be that a group of people with strong leadership and management skills will operate without conflict for any length of time. The… Read more
Bookstores and libraries around the world supply excellent instructional materials. Riding in the car or commuting on the train, you can learn from experts. The bestseller lists at Amazon are fantastic resources. The lists are updated regularly with current insight about the best books on the market. Have a look at some of the best books on business and money currently on the Amazon list. The Millionaire Next Door Thomas… Read more
Email marketing is one of the best ways to develop a relationship with your customers. It’s also a proven way to increase sales with subscribers who are interested, qualified buyers. The key to maintaining high open rates with your email campaigns is to craft catchy subject lines for every email you send out to your customers. These ten proven tips will show you how to quickly grab attention with compelling… Read more
Your employees are the blood of your entrepreneurial life. No start-up will survive without a good set of people making sure that things run perfectly. The problem for you and any other entrepreneur is making sure that the people on your team are trustworthy and reliable. Some people have a sixth sense when it comes to reading people, but if you’re not that lucky you can simply keep an eye… Read more
Top Ten Estate Planning and Family Wealth Protection Resolutions for 2024 As we welcome 2024, it’s an important time to prioritise your estate planning and family wealth protection. Making these resolutions now can provide you with a sense of achievement and relief from the weight of uncertainty. Here are the top ten resolutions you should start on immediately to ensure your family’s future is secure. These can be done using… Read more
With social media, you can connect with business associates quickly and creatively. But this communication mode is not without risk. A thoughtless post can offend customers and other business partners and damage relationships rather than build them. By following a few ground rules you can be confident your comments and posts will be appropriate ones. Check your Messages for Grammar and Spelling Your co-workers and business partners evaluate your communication… Read more
In today’s fast-paced, digital world, interacting face to face with clients and prospects may seem passé. In fact, face time is more important than ever. For one, you’ll stand apart from your competitors who only touch base with their customers via email, social media, and virtual conferencing. And by hosting in-person events that attract new leads as well as existing customers, you’ll be able to create trust and strengthen ties.… Read more
What Types of Tax Receipts should you keep? When you own a small business, you want to get every possible deduction on your taxes. Without tax receipts, the maximum amount you can claim is $300. That’s why it’s important to keep a tax receipt for every expense, such as: Travel If you travel for work and are away from home overnight, you may be able to claim your travel expenses.… Read more
Use the Right Business Structure When you start a new business, you need to carefully choose the right business structure for your goals and for the type of business you want to run. Each business structure has different requirements around set-up costs, asset protection and tax. There are four primary business structures in Australia and their tax implications are as follows: Sole trader You pay taxes on your business income… Read more
The worst thing about a rude message is the author presuming you’ll respond to a complaint or request when his communication lacks any hint of civility. When confronted with an obvious violation of good manners, you can easily delete the email without upsetting anyone who is aware of politeness standards. You can also punt the request to a co-worker, but that would make you the bad guy. It’s best to… Read more
While most small businesses spend a great deal of time and effort in finding the right employees, they often fail to capitalise on their newly hired talent by ceding the on-boarding process to HR or neglecting their responsibility entirely. From long waits for workspace, equipment, or training to an overly negative recitation of ‘don’t do these things or you will be fired,’ employers consistently miss the opportunity to inspire new… Read more
Small businesses can grow in boom times as well as periods of difficulty by working smarter and taking advantage of opportunities. Put these following effective tips into practice to help grow your business. Utilise new Technology Modern technology can save you time, improve productivity and reduce your operational costs. Make use of Facebook, Twitter, Google+ and other social media tools to market your business. Dropbox is a cloud-based service that… Read more
Once you’ve made the decision to sell your home, chances are you’d like to do it as soon as possible. While some houses sell almost as quickly as they hit the market, others sit for a considerable amount of time without generating any offers from prospective buyers. Fortunately, there are several steps that you can take to increase the odds that your house is in hot demand and sells quickly.… Read more
For small businesses, nothing reduces credibility faster than careless typos and sloppy spelling. The trouble is, business owners are often so busy they neglect to notice the errors that can creep into their work, in spite of the latest word processing spelling and grammar tools. Taking the time to carefully edit your newsletters, reports, emails, blog posts and marketing collateral – following these simple tips – will make all the… Read more