Yellow Pages vs Facebook Ads – should you cancel your Print Listing?
If you’re a small business owner with a modest marketing budget, every dollar you spend has to be worth the investment. For decades—before the web, Google, and social media transformed the nature of marketing—buying an ad in the local Yellow Pages was a reliable way for people to find a business. The fact is, these days most consumers across the globe use the web and review sites like Yelp, TripAdvisor,… Read more