From Apple to Avon – Six inspiring Marketing Successes
From Mac computers to make-up, here are six examples of super-strong brands that cornered their markets using different marketing strategies. If you look at their histories and analyze the pivotal moments, you’ll find parallels and pick up tips on how your company can follow in their footsteps and stand on the shoulders of giants. Apple’s call to Arms Anyone who remembers Apple’s computers from the 1980s knows its brand loyalty… Read more